Commercial

Binzagr Company sells over 1,500 SKUs spread across 28 categories, comprising 55 leading brands

Product Sales articulate the very lifeline of Binzagr Company’s business, as well as its core competence. Binzagr Company’s well evolved Sales structure, covers virtually all the key channels within the large Saudi market.

The Company’s Sales force which is over a 1000 strong, sells the range of Products across all Trade Channels from large wholesale customers and key supermarket accounts to the small corner grocery. The sales force in turn is well supported by the Commercial and Marketing Teams and a National Warehousing and Logistic Operations unit, making Binzagr Company a highly progressive and efficient Distribution Company, and amongst the best in Class, in Saudi Arabia.

Modern Trade Channel

Binzagr Company has a specialized and dedicated Modern Trade unit which manages major key Retailers in Saudi Arabia, handling both National and Regional Retail Chains. The Key Accounts team provides strong growth to our Principals through a proper and focused Key Account Management process and best practices, and are supported by a dedicated Customer Marketing Team – that work on joint business plans with the Retailer.

The Key Accounts Team strives to maximize business opportunities via a better understanding of the Key Account customer base, and through excellence in Customer Service.

General Trade Channel

• Covers the Wholesale & Semi - wholesale segment.
• Covers Self Service & Small Grocery stores via a dedicated Retail Van field force.
• Covers Special Accounts like Pharmacies & Small Eateries.

Motivation & Training – key drivers

A common thread that runs across all the Binzagr Company Sales divisions, are the skill sets, in-depth market knowledge and the commitment to meet and deliver aggressive targets of our Principals. The Company’s Sales teams comprise of talented, energetic, and highly skilled individuals and are provided with regular Training to develop both their selling skills as well as soft skills.